David joined AllSight in 2016 to help establish it as the leader in Customer Intelligence Management. He has 18 years of experience in enterprise software and has launched and grown successful product businesses within startups and large software vendors. David led product management at DWL and was instrumental in the formation of the Customer Data Integration (MDM) market, and later the MDM market after acquisition by IBM. Prior to joining AllSight, David led product management and marketing at IBM Big Data & Analytics, where he launched the MDM market, IBM’s big data platform, and it’s self-service data platform. David has an MBA from Schulich School of Business.